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Post by alanwalker on Jan 1, 2018 15:31:32 GMT 7
Hello,
Field value assessments (also known by other names, such as value-in-use or cost-in-use studies) are the most commonly used—and, we believe, the most accurate—method for building customer value models. Field value assessments call for suppliers to gather data about their customers firsthand whenever possible. Clearly, however, conducting such direct research isn’t always an option. In cases where field value assessments are not feasible, it is possible to gain a worthwhile understanding of value through such methods as direct and indirect survey questions, conjoint analysis, and focus groups, all of which rely primarily on customers’ perceptions of the functionality, performance, and worth of a supplier’s offering. (See the insert “Using Customer Focus Groups to Assess Value.”) Below, we describe a process for building a value model using field value assessments. Is this right information about Purchasing Marketing Examples? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
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Post by alexsandro10 on Dec 13, 2018 2:01:40 GMT 7
As an IT specialist, I can say that product valuation is extremely important. In the company where I work there were cases when employees made mistakes in calculating the cost of software products or changed the actual cost estimate at all. Since then, we used to avoid similar problems in the future and realize the estimated cost without fearing the negligence of other employees
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